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It’s nice to meet you

I create works that resonate and impact
I’m Maddie Moe—I go by both my first and last name (because who doesn’t love a little alliteration?). I’m a Phoenix-based Senior Marketing Designer and Art Director with 9+ years of experience. I help creative teams build resonant brands with the empathy of a performer and the clarity of a visual strategist.
A phone and a laptop displaying Paradox marketing pages, one reading "What else can your AI assistant do?" and the other "All that makes hiring more human."
Strategic designs with real results
Great design isn’t just about what it looks like, it’s about the impact it has. I’m the person you call for untangling business needs, finding clarity in the data, and creating compelling solutions that work. I lead projects from vision to execution, helping brands hit their targets, grow their teams, and make users happy—all while delivering the right creative at the right time. Giddy-up, partner.
Printed Northern Arizona University materials arranged on arched backdrops: a magazine cover featuring a graduate in cap and gown, an open brochure spread, and a blue panel reading "One in 10".
Empathetic, audience-driven stories
My secret sauce for branding and design systems isn’t from a world of pixels and vectors—it’s from a stage. A lifetime in acting and improv has taught me how to shape narrative arcs, build emotional connection, and collaborate seamlessly—informing my approach to art direction. In an industry where marketing and design evolve quickly, my stage training ensures I'm always ready for the next scene.

My process

01

Discovery

Every project starts here. Together, let’s audit your brand, user data, and needs or goals. I’ll help us get crystal clear on the core challenge to solve.
02

Strategy and story

Enter the writer’s room—we define the target audience and build a narrative that resonates. This is where data-driven strategy meets human insight, and the big ideas start to click.
03

Creative

Once we have a clear story with a revelatory truth, it’s time to bring it to the stage. I lead the creation of visual assets—from websites and ad campaigns to event experiences and design systems—that bring the story to life.
04

Impact

The show isn’t over yet. I stay on as a strategic partner to help you launch, measure KPIs, and build the brand systems your team needs to scale and grow.
A laptop resting on a cream sofa, displaying a Paradox page headlined "The best HR insights, period." beside a portrait photograph.A laptop resting on a cream sofa, displaying a Paradox page headlined "The best HR insights, period." beside a portrait photograph.
My
manifesto
Stories move people, not pixels. Your weird is your advantage. Embrace the unscripted. Lead with kindness and curiosity. Create for a better tomorrow.
Stories move people, not pixels. Your weird is your advantage. Embrace the unscripted.
Lead with kindness and curiosity. Create for a better tomorrow.
An angled grid of report and presentation spreads combining photography, charts, an orange world map and headline statistics.

Creative disciplines

Creative Strategy
and Leadership
Creative Strategy and Leadership
Creative Direction
Team Leadership
Brand Evolution
Brand Personality Traits
Strategic Growth Design
Campaign Development
Content Strategy & IA
Insight-Driven Concepts
Creative Mentorship
Brand Identity and Art Direction
Brand Identity and
Art Direction
Visual Identity Systems
Brand Guidelines
Photography Art Direction
Animation Art Direction
Design Art Direction
Event Branding
Iconography and Illustration
Packaging
Stationery
Marketing and Experiential Design
Website and App UI Design
Editorial and Publication Design
Environmental Graphics
Advertisement Design
Lead Generation Design
Social and Email Design
Infographics and Data Visualization
Graphic and Print Design
Apparel Graphics

Work history

NOV 2025 –
PRESENT
NOV 2025–PRESENT
Design Consultant & Art Director
Independent Practice
JUL 2020 –
OCT 2025
JUL 2020–OCT 2025
Sr. Marketing Designer
Paradox
APR 2020 –
JUL 2020
APR 2020–JUL 2020
Marketing & Design Contractor
Soulheart
JUL 2019 –
MAR 2020
JUL 2019–MAR 2020
Graphic Designer
Valley of the Sun YMCA
AUG 2017 –
MAY 2019
AUG 2017–MAY 2019
Associate Graphic Designer
NAU University Marketing

Currently into

Smart learning
Debuting my cat
AI-powered outfits
Postmodern interiors
Vinyasa flow
Off-screen inspiration
Improv comedy
Crafty mocktails
Intentional hosting
Leadership patterns
A gilt-framed classical oil painting of a reclining figure encircled by a garland of flowers and cherubs, hung on a grey-blue wall.A grey and white cat sitting upright on a coral sofa against an orange wall.A blue maneki-neko beckoning cat figurine against a blue and cream wall.A flat-lay outfit on a pale background: a black collared sweatshirt, a black backpack, olive jeans and grey low-top sneakers.

Ready for what’s next?

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